Earth Fare…The New Supermarket on the Block

organic and local

Earth Fare opened it’s 36th store in Morrisville this week. The supermarket with the tomato logo and the tag line, Healthy Food for Everyone is located next to the Gander Mountain in the Park West Village shopping center. In a town with a grocery store on every corner, you might wonder what makes Earth Fare different and worth a visit. I was unsure about another grocery store coming to town, but after a behind-the-scenes tour of the newest Earth Fare location; I was pleasantly surprised by what I found.

This was my first visit to an Earth Fare supermarket, and there was quite a lot of terminology and lingo associated with the store, but once I figured it all out I realized how beneficial it was to me. So, I’ve put together a (printable) cheat sheet to make your Earth Fare shopping experience educated and easy.

Earth Fare-Cheat Sheet

1. Background- Earth Fare opened in 1975 in Asheville, NC. The company owns 36 stores in 10 states and 9 stores are located in North Carolina. Visit Store Locations for a complete list.

2. We read the label so you don’t have to. What does this mean to you? 

No need to turn the box around because you won’t find any products in store or on the shelf with these ingredients.


dirty foodHigh Fructose-Corn Syrup

Artificial Fats or Artificial Trans-Fats

Artificial Flavors

Artificial Preservatives

Artificial Color

Artificial Sweeteners

Antibiotics, Synthetic Growth Hormones in Meat or Dairy

Bleached or Bromated Flour


3. What You Will Find.

produce chart



Produce– Most of the produce is organic, however some conventional produce is mixed in for selection purposes. Everything is labeled.


Local Food is divided into two categories.  Local to your store = Farms within a 100 mile radius of the store and Local to Us = Local to Another Earth Fare store location.




bulk food


Bulk Food consists of a variety of candy, nuts and beans that allows you determine how much or little of an item you need.



beauty and wellness


The Beauty & Wellness section contains vitamins, essential oils, bath products, make-up, skin care, yoga gear and bath salts.

Gluten Free products can be found within every section from prepared meals in the cafe to make-up in the beauty & wellness section. Products are labeled gluten free. Celiac disease sufferers will be happy to find an abundance of gluten free products available.

Earth Fare Kitchen


Looking for delicious food on the go? Stop in at the Earth Fare Kitchen. Serving up fresh sandwiches, pizza, salads, wraps and smoothies. Parents will love the $3 kid’s meals that offer healthy selections and sides.


Wine & Cheese– An extensive wine and cheese section. Earth Fare has their own wine label- Tomato (it doesn’t taste like tomatoes).


4. Savings. Healthy food is affordable, and Earth Fare makes it possible with several ways to save.

earth Fare savings

*Sign up for Tomato Bank points. You can gain points by bringing your own bags and containers, purchasing products on the Get List, and signing up for emails with weekly point specials.

*Download the Get Deals App  to search for savings and track your Tomato Bank points.

*Mobile Deals- Text EAT to 71700 to receive deals sent to your phone.

*You can also view the Monthly Flyer, Coupon Book, and  Weekly Deals for additional savings.

  *Earth Fare-Cheat Sheet Printable*

What do you look for in a grocery store?


21 comments on “Earth Fare…The New Supermarket on the Block”

  1. Neiddy says:

    I would like to visit the Earth Fare Kitchen and try their pizza & sandwiches

    1. Rachel says:

      The kitchen is a must try on my list too. I love the $3 kid’s meals.

    1. Rachel says:

      The wine section is nice plus there’s a good selection of craft beer.

  2. GB says:

    I like that you can make fresh peanut and nut butters.

    1. Rachel says:

      The honey roasted peanut butter is my favorite.

  3. Jenni says:

    I love the availability of affordable organic produce and more natural meats.

    1. Rachel says:

      I love how they have many ways to save too.

  4. Gail Akeman says:

    Sounds like a great store. Thanks for joining the Small victories Sunday Linkup. Pinned to the board.
    Gail Akeman recently posted…A family garden , Great way to save moneyMy Profile

    1. Rachel says:

      I just went shopping there today and found more great items.

  5. I think I would love anything in this store. Comfort knowing that there are no hormones, preservatives or HFCS that I have been trying to avoid so much these past couple years.

    1. Rachel says:

      I like that everything falls under their no “dirty food” umbrella. It makes it easy to shop healthy.

  6. Amber says:

    I’m really looking forward to checking out this new store and love everything it stands for! What a great concept – excited that they are closer to where I live in the Triangle now.

    1. Rachel says:

      You’re going to love this store. Healthy and affordable- my favorite things.

  7. Elisabeth Smith says:

    Love the smoothie bar!

    1. Rachel says:

      I haven’t tried their smoothie’s yet. Do you have a favorite?

    2. Rachel says:

      Be sure to visit during the Smoothie Bar happy hour from 2-4 pm and get a $1 off your smoothie.

  8. tabm07 says:

    Thanks for the chance – I’m headed to Earth Fare for organic produce and to check out the hot bar! So excited they’ve opened the Morrisville location – BC was such a haul for me.

    1. Rachel says:

      The Morrisville location is different than the Brier Creek location. It’s brighter. I think you’ll like it.

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